About LACRC: Principal Investigator
Elmer E. Huerta, MD, MPH is the Principal Investigator (PI) and a member of the LACRC Steering Committee. He strengthens this project through his pioneering work using the media to create a Cancer Prevention and Control Program. His clinic at the Washington Cancer Institute in the Washington Hospital Center is the only cancer prevention/screening service for Latinos in the Washington, DC metro area. Through his educational work, Dr. Huerta has developed a high degree of respect and trust in the Hispanic community at the local, national, and international level.
Since 1989, Dr. Huerta's daily radio show Cuidando su Salud (Taking Care of Your Health) has provided daily disease prevention and health promotion messages to Hispanics on a Washington, DC area Spanish language station. The program lasts two minutes and is heard three times a day during news segments.
Dr. Huerta's newest Radio show The Community Clinic of the Air, a one-hour talk program that he broadcasts daily from his office at the Washington Hospital Center, has rapidly become the most listened to radio program in the area. The program has generated a two-month backlog of patients looking for cancer prevention screening services at his clinic.